On April 17, New York-based Korean soju brand Hummy accused the LA-based soju brand by The Hello Group (THG), Hello Soju, of plagiarizing the design of its soju cans, according to Hummy’s Instagram.
David Lee and Chris Park, co-founders of Hummy, posted a photo of the two soju cans on Instagram with the caption, βFeeling dΓ©jΓ vu?β
Hello Soju made its debut as a premium soju during a promotional event at Coachella on April 14. The Hello Soju can has a design of a white background with a red, green, and lime green base on the bottom of the can. In the center of the can, a hummingbird-like bird flaps its wings in a black circle. The words “Hello Soju” in English and “Hello” in Korean are written directly below.
βWhen we saw this new brand, we couldnβt help but wonder whether it looked too familiar,β wrote Lee and Park, who also took notice of similarities in color, placement of the tagline and the hummingbird logo.
The original can of Hummy Soju, which was released first, also has a design of a white background with an orange, yellow, and green base. Co-founders Lee and Park were inspired by the hummingbird and incorporated the bird logo and circle into the can design. The color scheme and logo are similar for both products.
βWeβre not here to be exclusive about Korean culture and love that itβs entering the mainstream,β the co-founders said. βBut we believe that what looks to us like copying another brandβs design, copy or marketing is not the right way to honor the culture.β
Hello Group (CEO Taylor Jonas), the entertainment company behind Hello Soju, is headquartered in Los Angeles. The company launched the Hello Soju Instagram account two weeks ago, stating that it was developed to “celebrate the beauty and ingenuity of Korean culture.” The company has not yet commented on the alleged design plagiarism.
BY HYUNGJAE KIM [support@koreadaily.com]
