Introduction to Ria Bulgogi Red
South Korea’s popular fast-food chain Lotteria has officially introduced Ria Bulgogi Red, a new lineup of two burgers that adds a fiery kick to the classic ‘Ria Bulgogi’. Unveiled on September 2, 2026, the new menu items combine the signature sweet flavor of traditional bulgogi with the clean, sharp heat of Cheongyang chili peppers. This creates the ultimate sweet-and-spicy flavor profile, known locally as ‘maep-dan’, delivering an exciting twist for fans of Korean cuisine.
Menu Details and Launch Event
The launch event took place at the Sookmyung Women’s University Station branch in Yongsan-gu, Seoul, where models showcased the new Ria Bulgogi Red burgers to the public. According to JoongAng, this latest release aims to capture the growing consumer demand for bold, spicy fusion flavors in South Korea’s competitive burger market while staying true to the beloved heritage of the original bulgogi burger.
