OSEN DB.HYBE Rookie TUIDE Dominates Advertising Industry Fast
HYBE rookie TUIDE has officially taken the South Korean advertising industry by storm less than a month after their grand debut. Comprising members Seohee, Sayeon, Elena, Jia, Saki, Seoa, and Lee Han-byeol, the group has been selected as the new models for KT’s latest iPhone advertising campaign, showcasing their unstoppable rise.
Explosive Success on Charts and Record-Breaking Sales
KT representatives stated that the trendy, energetic appeal of the HYBE rookie group will bring fresh vitality to the campaign. This endorsement highlights their rising status as a 2026 powerhouse rookie group, driven by unique musical styles and global fandom support. Their mini 1st album TUNE & PLAY, featuring the soultronic title track SUN KISS, surpassed 110,000 copies in initial week sales, landing a spot in the top 10 for girl group debut albums.
Dominating South Korean Music Streaming Platforms
The group’s chart performance further cements their monster rookie status in South Korea. SUN KISS ranked 6th on Melon’s Hot 100, 2nd on Apple Music’s Today’s Top 100: South Korea, and 14th on Spotify’s Daily Top Songs, with all B-side tracks also entering domestic music charts successfully.
