The group Heart of Woman (HEART OF WOMAN, H.O.W) has signaled a hip transformation. According to their agency Blue Brown Records, the music video teaser for ‘LIT IT’, the double title track of their first mini-album ‘ETERNAL FADE’, was released through their official YouTube channel at 6 p.m. on November 3, showcasing creative and unique direction.
The video harmonizes giant objects with unpredictable spatial changes, completing a bolder and freer atmosphere. It sensibly portrays Heart of Woman breaking away from existing frameworks and stepping into a new world.
In particular, this teaser marks the first public preview of the sound and performance for ‘LIT IT’. The members’ dynamic movements and confident energy set against a heavy beat create a hip charm distinct from their previously innocent and dreamy vibe, raising anticipation for the new album.
Set for release on November 5, Heart of Woman’s first mini-album ‘ETERNAL FADE’ captures the journey of passing through the growing pains of a season to find their true ‘light’. While the pre-released double title track ‘Melt’ painted a mysterious world with refreshing and dreamy sounds, ‘LIT IT’ is set to display an expanded musical spectrum through intense hip-hop sounds.
The double title track ‘LIT IT’ is a song highlighted by heavy 808 bass and intense trap hip-hop production. It delivers a confident message of overturning the world on their own terms rather than being bound by others’ standards.
An industry representative stated that they expressed the bold and free-spirited energy of Heart of Woman through music, further heightening expectations for the release.
