Actress Kang Ye-won is continuing a special journey as the co-developer of a reverse-aging skincare brand.
On October 20, skincare brand ‘ATENSE’ announced that it is operating its first offline pop-up store at ‘The Wellness House’ on the B1 floor of The Hyundai Seoul until October 26.
Launched officially on October 6, ATENSE immediately gained word-of-mouth popularity as a so-called ‘actress’s anti-aging skincare’ line. This pop-up store marks the brand’s first official face-to-face meeting with consumers, designed to let visitors experience the brand’s signature product lines directly on-site.
ATENSE promotes the brand slogan ‘BEYOND ANTI-AGING, TO THE PEAK.’ Moving beyond conventional anti-aging that merely slows skin aging, it pursues a ‘reverse-aging’ concept aimed at restoring the elasticity and radiance of skin during its healthiest and most glowing years. To achieve this, the brand has adopted NAD+ and NMN, which are gaining attention as next-generation aging care ingredients, as its core raw materials.
At the center of the brand is actress Kang Ye-won. Known for her unchanging youthful skin and thorough self-care, Kang did not merely serve as an advertising model; she participated deeply in every stage from brand planning as a co-developer. She poured her personal skincare know-how, practiced over a long time, directly into the products, and the fact that ‘Kang Ye-won’s youthful skin secrets’ could be met in actual products led to high buzz early in the launch.
Co-developer Kang Ye-won shared her thoughts, saying, ‘ATENSE is a brand containing the answer to ‘skin time-reversing care’ that I have pondered for a long time. I hope many people visit this pop-up store at The Hyundai Seoul to apply the products themselves and vividly feel the difference in their skin changing on-site.’
An ATENSE brand representative stated, ‘Building on the enthusiastic interest and support sent right after the launch, we opened our brand’s first offline touchpoint at The Hyundai Seoul, the center of trends. Starting with this pop-up store, we will firmly establish ourselves as a premium brand representing the new skincare category of reverse aging.’
Kang Ye-won’s personal YouTube channel ‘Kwang Ye-won’ has received an enthusiastic response just 5 months after its launch due to its differentiated concept and planning. In addition, she has solidifed her position as a businesswoman by promoting a cosmetics brand launch, influencer commerce, and expansion into China, while also neatly preparing for her return to her main profession as an actress through her appearance in the movie ‘Get Out of My Island Now!’
