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“Because It’s Korean”: The Truth Behind Brand Loyalty

A satisfaction rate of 84 percent and a repurchase intention of 88 percent. These are the results of the 2025 Korean Car Preference Survey. On...
Business

Complaints on Korean Automaker Focus on Frequent Breakdowns, Survey Finds

Frequent breakdowns, inconvenient after-sales service, and weak resale value remain the top Korean car quality complaints among Korean Americans, according to a recent consumer...
Business

Korean Cars Win Loyalty From Older Buyers, Face Test With Younger Drivers

Hyundai, Kia, and Genesis are among the most familiar auto brands in Korean American communities. A new online survey shows that Korean car preference...
Business

Korean Auto Sales in U.S. Flat in November as EV Demand Drops

Korean car brands' sales in the U.S. were nearly unchanged in November compared to last year, as automakers continued to face weak electric vehicle...
Local

“Hyundai Calls It a ‘Clean Car,’ but the Production Remains Dirty” at the LA Auto Show

More than one million auto enthusiasts visit the LA Auto Show, and protesters used the venue to demand that Hyundai and Kia address alleged...
Business

Hyundai, Kia Cars Still Top U.S. Theft List in 2025

Hyundai Kia car theft trends persist as Hyundai and Kia models remain the most stolen vehicles in the United States, even as overall auto...
Business

Korean Auto Sales Slip 1% in October, Ending 13-Month Growth Streak

U.S. Korean car sales declined in October, breaking a 13-month growth streak as the federal EV tax credit ended and battery-electric demand cooled. Hyundai,...
Business

Hyundai in a catch-22 as it absorbs U.S. tariffs while Toyota, Volkswagen benefit from deals

Hyundai is absorbing heavy U.S. tariff losses while Toyota and Volkswagen benefit from trade agreements that cut duties and allow refunds.
Business

Fuel Economy Regulation Rollback Could Cost Drivers $1,432

Government fuel economy regulation has effectively lost its force after penalties were ended under the One Big Beautiful Bill (OBBBA) signed by Donald Trump...
Business

EV Tax Credit Ending Spurs Hot Lease Rush, Price As Low As $0 per Month

As the EV tax credit approaches its deadline on September 30, automakers and dealerships are unleashing unprecedented promotions, including “$0 monthly” offers and deep-discount...
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